Flying RF Feed & Farm Supply/Webb’s Feed & Seed

Owner: Brad Fortner
Locations: Garfield and Pea Ridge, Ark.
Business: Flying RF Feed and Farm Supply/Webb’s Feed and Seed
General manager: Adam Ash

History: In 2003, Brad Fortner was frustrated because the local farm and feed store had closed several years earlier, so he and his brother-in-law Kevin Ruddick, built Flying RF Feed and Farm Supply in 2004 in Garfield, Ark.
“I was their first employee,” general manager Adam Ash said. “In 2011, Brad bought out Kevin. Meanwhile Doug McKinney was considering closing down the nearby Pea Ridge feed store named Webb’s Feed and Seed, begun in the 1930s by the Webb family. Brad approached Doug about purchasing the store and then kept Doug on part-time while I was promoted to general manager. We have three full-time time employees, including me, and two part-time. Although Brad has a daytime job as Chief Operating Officer of Farmers Protective Mutual Insurance Company in Rogers, he is actively involved in every part of this business.”

Products and Services: The stores sell feed for cattle, chickens, goats, sheep, horses and dogs from a variety of suppliers including Purina, ADM, Crescent and Nutrena.
“We often weigh small bags of feed for hobby farmers and many customers appreciate our large dog bones and other pet treats,” Adam explained. Both square and round bales are available, as well as minerals and general veterinary supplies. We have some hardware, as well as general farming supplies such as fencing, tools and hitch pins. We offer garden supplies including onion sets, seed potatoes and garden plants and seeds.

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