Owners: Chris and April Chapman

Main Office: La Russell, Mo., with locations in Anderson and Seneca, Mo.

History: Whitehead Farm Supply came to life in 1963 as an effort to replace the La Russell feed store, which was lost in a fire. For many years, brothers Fred and Terri Whitehead ran the family business until it was purchased in late 2014 by Chris Chapman and Josh Martin. In late 2017, the partners expanded to the Seneca, Mo., area, purchasing what once was Lantz Feed and The Feed Store and More, in Anderson, Mo.

Chris and April then bought out Josh to become sole owners of the Whitehead Farm Supply business, employing more than 20 people.

This past October, Jeff Beck (pictured) took over as manager of the Anderson location. Prior to joining the Whitehead team, Jeff grew up in the cow/calf business and was a ranch hand for a large operation of nearly 40,000 acres and approximately 1,200 head. Jeff and his family live outside of Diamond, Mo.

Randy Coberly is the manager of the Seneca, Mo., location.

Products and Services: Whitehead locations sell a variety of livestock related products, including ADM feeds. They handle products, veterinary supplies, fencing supplies, pesticides and certain livestock medications for just about every animal that can be found on a farm or ranch.

The Anderson location will be the site of a fully operational feed mill this coming spring. The current mill was built in the 1920s and sat idle for many years. With the revitalization of the mill, customers will have the flexibility to customize their bulk feed needs and reap the benefit of cheaper prices.

Philosophy: The passion to serve farmers and ranchers comes from firsthand experience in the cattle business. The Chapman’s own a decent size cattle operation themselves and believe owning a feed business just makes sense.

“The key to success is being competitive in the area of customer service and having a strong knowledge base,” Chris said. “Being the best is the main goal.”

http://www.ozarksfn.com/wp-content/uploads/2019/01/WhiteheadFarmSupply-1024x748.jpghttp://www.ozarksfn.com/wp-content/uploads/2019/01/WhiteheadFarmSupply-150x150.jpgKatrina HineEye on AgribusinessMissouri AgribusinessAnderson,April Chapman,Chris Chapman,farm supply,La Russell,Missouri,Seneca,Whitehead Farm SupplyOwners: Chris and April Chapman Main Office: La Russell, Mo., with locations in Anderson and Seneca, Mo. History: Whitehead Farm Supply came to life in 1963 as an effort to replace the La Russell feed store, which was lost in a fire. For many years, brothers Fred and Terri Whitehead ran...The Ozarks' most read farm newspaper, reaching more than 58,000 readers in Missouri, Arkansas and Oklahoma